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How to Write a Cartoon – Tips for Creating a Single Panel Comic


Cartoons are great way to connect with your audience. Using humor to promote your brand is not only fun, it is often some of the most sharable content you will produce. 



Web Developer vs Web Designer


The dilemma is that companies are often forced to choose between website functionality and website appeal. Generally speaking a Web Developer can deliver any of the features you want for your website such as a custom shopping cart or inventory tracking. However, Programmers are not artists so their websites tend to look less than spectacular. 



Hiring the Right Artist


Not all artists are created equal. There are many talented artists out there but all of them are different. You may find an artist does outstanding work, but his work ethic is less than stellar. Or maybe you found an artist that has great communication skills, but her work isn’t the right fit for your project. Don’t give up the right artist is out there and you can find him or her with a little help




Raster Images vs Vector Images


What the heck is a vector image anyway? And how do you tell if an image is a raster? When should you use a vector image and which type or image should you be asking your artist for? Sit back and relax because I’ll be answering all these questions and more!






Understanding File Types


There are a ton of different file types your artist can deliver to you. Each one is different and serves a unique purpose. This is a quick reference guide to help you when communicating with your artist or printer. 



Clearing Up the Mystery of Image Resolution


Resolution is basically the number of pixels or dots an image has in a given space. Pixels and dots are basically the same thing; except dots are used for print and pixels are used for digital media. 



Where to Find an Artist


Your project is all ready to go. You have a great script, but now you need to find a great artist; and not just a great artist but the right artist for your project and for you. So where do you begin? 



Artist vs Art Agency


You have a project you’d like to launch and want to get the best product for the best price. Do you use an Art Agency or hire an independent contractor? You can discover which option is best for you by answering a few simple questions. 




Hiring Hourly VS. Lump Sum


There are basically two types of contracts when hiring a freelance artist; fixed rate (sometimes called lump sum) and hourly. Many employers are unclear as to which method to use. As with anything in life, there are advantages and disadvantages to both options. 



How to Communicate Your Vision to Your Artist


You have an amazing story, character, cartoon, or video but you’re no artist. So how do you get what’s in your head to become a reality? How do you bring your visions to life?


Obviously you’re going to have to use an artist of some sort. Communicating clearly with your creative professional is probably the most important part of this process. Here are a few tips to keep in mind.







Writing a Good Project Description

Part of your job as the employer of a freelancer is to write a good project description. This is particularly important if you are using a freelancing website such as oDesk, Elance, or Guru and will have multiple artists bidding for the same project. A good brief will help make sure that each freelancer is bidding for the same amount of work and that you are comparing apples to apples when selecting one.







5 Things Your Logo Needs

(In Order of Importance)


If you take a look at the companies with the largest bank accounts you will find at least five things in common with all of their logos. It would stand to reason that companies with smaller budgets could benefit from emulating these same concepts into their own logos.





How to get Professional Artwork at Discounted Prices


What do you, a small business owner, a self-publishing author, and a creative director all have in common?
You’re all searching for great looking artwork at the best price possible! So how can you get the most bang for your buck?





Look for more ARTicles coming soon!
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